# identity.md

## Organization Overview
- **Company Name:** Alo Yoga
- **Mission:** Alo Yoga is a premium athletic apparel and wellness brand dedicated to designing yoga, training, running, and everyday essentials for studio to street, promoting mindful movement and a healthy lifestyle.
- **Company Structure and Legal Entity:** Alo, LLC
- **Founded Date and Location:** Founded in 2007 in Beverly Hills, CA, US.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Danny Harris (Founder)
    - Marco DeGeorge (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering wellness, mindful movement, and an active lifestyle through high-quality, comfortable, and stylish athletic apparel and wellness products.
- **Team/About/Leadership/People Links:** https://aloyoga.com/about

## Operations & Structure
- **Business Model and Operational Approach:** Alo Yoga operates as a premium athletic apparel and wellness brand, focusing on the design, development, and sale of yoga, training, running, and everyday essentials.
- **Location(s) and Geographic Presence:** Headquarters located at 9830 Wilshire Blvd, Beverly Hills, CA 90212, US.
- **Key Partnerships and Affiliations:** Details forthcoming.